Initiator and organiser of events in the architectural and design-world. Show design for fairs and exhibitions in Italy, Belgium and London. Responsible for sponsor and partner acquisition and sales to exhibitors. Writing on architecture-design-journalism and hosting talks for creatives and industry.
Agent search and partner search to support companies to open new markets or replace and resettle exhisting distribution.
Set up strategy and planning to create new collections by introducing new product with new designers. Marketing and branding strategy to refresh existing catalogues and communication. Pure marketing immersion!
Established her own architectural practice and designed and built all kinds of office, housing and hospitality projects, in and around Udine (Italy) mainly for private clients and real estate investors.
A great time!
Post-graduated international experience as architect in United Kingdom, Rome, Venice (Italy), Buenos Aires, Barcelona, Kortrijk (Belgium), working on multifunctional and complex projects such as theatre, hospital, commercial malls, hotels, for firms like PercyThomas Partnership, Massimiliano Fuksas, J.C.Lopez & ass., Studio Quinze.
Inspiring and provoking time!
ARCHITECT by education and 10+ years of professional experience.
CREATIVE CONSULTANT for product design furniture industry for 5+ years
But especially I'm comfortable in thinking myself natural born ENTREPRENEUR.
I founded my own practice as architect in Italy and later co-founded an agency for design industry in London.
I remember at that time I decide to initiate businesses on my own, I wasn’t quite aware of the future ahead, I took action with no fear nor permission, with great love for challenge and enthusiasm for change. The beginning was always sparkling, and what followed it anytime was an overwhelming richness of experience. Ups and downs were equally natural, but resilience and adaptation won. I still feel strongly grounded on the foundations set up along the time, and maybe with more wise and wide vision now than before.
Nevertheless, I always drawn to new opportunities, innovation and new value creation projects. Especially now, that the entire world is taking off towards the ultimate digital re-evolution, I’m very much attracted and curious in how to contaminate the fields I already work in with new content. My obsession for it found a natural place of inspiration when I jointed London Futurists and the UK Trans-humanist Party, eminent sources for updated information.
In my experience, factor number one to deliver a good to great project are people. People as client, as co-workers, as external consultants, as partners. People always make the difference. People are what you remember first and always. People are the great teachers, in the good and in the bad, but you have to listen to them, and I have to say, I learned a lot how to listen.
A project of architecture absorbs the work of an orchestra of professionals to become a building, and what I most enjoyed on it was the pleasure for sharing a coral effort to finalize that single unique product.
But, I must admit, I found much more complex and fascinating to get involved as a consultant in team works within companies. A company is a micro-world itself with any element of a cosmogony that works as a cog of an oiled machine (in the best scenario). It is a completely different sense of time, to deliver a one-off object-building instead of partecipating to the never-stopping evolution of a working machine. The picture gets complex and to forecast and to predict are the skills to be provided with.
Here, a quote by Blaise Pascal with my apologies if this got too long: "I have made this letter longer than usual because I lack the time to make it shorter.”
Carlo Manara Marketing Manager at BBB Italia
Marketing Manager at BBB Italia
Anna and I worked together for the re-launch of BBB brand. The project aimed to re-settle entirely the collection merging old products with new ones and acquiring new star-designers to the list of the already established. Thanks to her combination of backgrounds as architect and consultant, spanning between design and industry, she was able to select the products with a keen attention to the market appetite and a great consistency to the brand identity. Anna has a very inspiring, sharp and out-of-the-box approach to work. She knows and understands the design industry in and out and enjoys to share her passion with everybody involved. I wish I could work with her again!
Gloria Sormani Commercial Director Valli&Valli
Commercial Director Valli&Valli
I had an urgent need to restructure the German Market commercial distribution. Anna had a great ability to understand our company values, new vision and expectations and came up with real solutions. She’s got an excellent network within the design industry, all the contacts she proposed were well informed and I received clear and in-depth profile of all of them. She has indeed a very good knowledge of the business, and a very practical and determined approach to problem solving.
GianAndrea Seguso Bellotto Sales and Business Development at SEGUSO
GianAndrea Seguso Bellotto
Sales and Business Development at SEGUSO
Anna is a truly professional consultant really focused on goals. Her 360° vision is an important skill. It was great to accomplish a project with her. Ah-ha results and enthusiastic team work!
Mirko van den Winkel VicePresident MOROSO USA
Mirko van den Winkel
VicePresident MOROSO USA
Anna and I have organized events, exhibitions, talks, Pecha Kucha, fairs promoting major brands, architects, young designers, artists and culture in general all over Europe during the last 10 years. She clearly always managed the creative side of all these events, but with her extraordinary energy, dedication and talent also surely always was the better part of us in all organizational aspects. Simply top. Lucky the person to hire her.
Susanna Campogrande Designer chez aller-retour Bruxelles
Designer chez aller-retour Bruxelles
I’ve most appreciated the enthusiasm and the passion which drives Anna’s work and how this contaminated everybody in the team. The projects we worked together had tight deadlines, therefore a good organization and a strong teamwork was essential. We achieved the results expected, thanks also to the strong collaboration and sharing of ideas and efforts within us. Architects and creative people in general are difficult to empathize and to work together, but with Anna the grip was immediate thanks to her tireless critical attitude and ability to provoke and pull out the best from herself and from the others. I'd look very much forward other opportunities to work with her again!