Blog

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Building a Design Brand

Every year new design brands are launched to disappear again rather soon after. Why don’t they survive? Isn’t design all about innovation, new designs? Why not new brands? What blocks them? How to overcome it?   Every day young companies are born with the objective to become a design brand, successfully offering new furniture, lighting […]

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Nov 0
Nov 0

European Market

To foreign companies the European design-market represents an enormous challenge often even considered insurmountable. The many countries, cultures, languages and vested interests are thought to make a successful new entry impossible.   However, nowadays most countries are culturally, economically and politically rather united in “Europe”. Almost every businessman speaks English and modern media and mobility […]

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Nov 0
Nov 0

Qubique Show Berlin

The ambitious fair, Berlin Qubique, inaugurated in October 2011 at the giant Tempelhof Airport in the city, billed itself as a “next generation trade show for furniture and design” but ran into financial difficulties at the beginning of 2012.   Mirko van den Winkel wrote a memorable review soon after visiting the first edition, which […]

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Nov 0
Nov 0

BBB New Collection

MVDW worked closely with BBB on the selection of the new collection combining design from the 50’ with contemporary products to bring back on track the historical Italian brand. The official re-launch took place at the Salone del Mobile 2015. The ICON CHAIRS catalogue presents six modern design masterpieces, including historical BBB pieces together with […]

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