London Design Furniture Fair
by Super Brand London Ltd [MvdW+Tent]
20-23 September 2012
Old Truman Brewery – Shorditch
Intro 2012 here
The second edition of Super Brands London tripled its area occupying the ground floor of Tent London’s established location, the Old Brewery in Brick Lane.
MvdW promoted the event globaly at the major exhibitions and fairs in Europe, involving international media partners and ensuring the partecipation of brands such a:
Super Brand Creative Director of the first and second edition, Anna Termite, proposed a distinctive design show with a neutral white shell scheme distributing the floor and a colourful ceiling floating above it. An unique atmosphere spreads throughout the fair allowing at the same time plenty of space to the brand’s communication to draw visitors attention.
Despite all good intentions, MvdW stepped out from the event a couple of months before the opening date, in order to survive from a strong and unfair conflict of interest deployed by the co-partner Tent London.