Friuli Design Industry Exhibition
UDESIGN exhibition took place in Udine [Italy] in 2010-11, celebrating for the first the design industry history and present of one of the most prolific region in Italy in terms of product manufacturing and innovative industry.
Companies and products on show were selected by Anna Lombardi curator based on the design content mainly as the only true strategy for differentiation. Excellent quality exhibition with the most iconic pieces of design mixed to surprising innovations from young designers.
UDESIGN hosted an intense collateral program of talks, where Mirko van den Winkel has been invited to contribute bringing advices for companies on how to strenght identity via branding and how to consolidate with the strategy of merging the ‘three hats’.