Friuli Design Industry Exhibition

UDESIGN exhibition took place in Udine [Italy] in 2010-11, celebrating for the first the design industry history and present of one of the most prolific region in Italy in terms of  product manufacturing and innovative industry.

Companies and products on show were selected  by Anna Lombardi curator based on the design content mainly as the only true strategy for differentiation. Excellent quality exhibition with the most iconic pieces of design mixed to surprising innovations from young designers.

UDESIGN hosted an intense  collateral program of talks, where Mirko van den Winkel  has been invited to contribute bringing advices for companies on how to strenght identity via branding and how to consolidate with the strategy of merging the ‘three hats’.